Sefton

Hoxton Boutique

Matches

Dover Street Market

Dover Street Market.. such an interesting shop. I have never really experienced a shop with an atmosphere like this. When I first walked in it felt kind of cold and unwelcoming. I didnt like the lay out of the ground floor, and my eye wasnt really drawn to anything in particular. But then i went up to the first floor and literally fell in love. I knew that the shop stocked some amazing labels from Comme de Garcons to Alaiya, but the way the clothes have been presented was amazing. Everything is so simplistic, with a very arty feel. It's quite geometric, and I love the fact that it is so different from any other shop in London.. just completely unique. I will be returning for further research here.

Acne

Ok, so i visited Acne but didnt actually go inside. The window did look very inviting though and I will be returning for a proper look!

B Store

This was the first time I had visited B Store and I was really impressed. The staff were really friendly and let us take pictures inside. The layout of the shop was really easy to work around, and they stocked both expensive and middle of the road priced clothes. The style was really simple with plain, earthy sort of colourings. I was really excited by the projections in the windows.

Topshop

I then went on to fight my way through the crowds in Topshop. I do really like Topshop, especially the Topshop Unique range. Because the clothes are affordable and very fashionable you do find a lot of people wearing the same things, which is a bit annoying. This particular Topshop is huge, and stocks up and coming designers along with brands such as Lipsy and Office, as well as their own range. It's always so busy and you have to be in the right mood to want to shop here because you are always faced with mile long changing room queues and people squashed amongst the sale rail. The atmosphere is always buzzing though and they play good music. You don't feel particularly luxurious shopping in Topshop, in my opinion it's nothing compared to Liberty because it feels as though a different class of people shop here. I'm not saying that someone who shops in Liberty would not shop in Topshop, but I bet the majority of Topshop customers do not shop in Liberty, because the majority just couldn't afford it.

Liberty

So the first shop I visited on my travels was Liberty. This has always been one of my favourite shops in London. It's so sophisticated and just walking in makes you feel glamourous, and takes you into a whole new world of fashion. I love how the building is so old, and I think the lay out is fantastic. The staff are warm and welcoming, and it just has an air to the place that makes you feel elegant and beautiful as soon as you step in. Liberty stock a lot of fantastic designers from Westwood to Erdem. Although the price range is pretty high there are some affordable pieces in and around.
I took a few pictures from inside the shop...

Generic Fashion

So I have been given project at uni on generic fashion.

My first task was to visit a number of different shops in London and photograph each one. I will also be writing some notes in each of the shops.